Porsche Macan Launch Kit

The new Macan was Porsche's biggest secret of the year. So, we decided to cover the Launch Kit in the exact same vinyl wrap that Porsche uses to conceal the identity of their concept cars. That way, when dealers peel it back, they have a tiny version of the unveiling right in the palm of their hands.

Art Director: John Mckenzie
Copywriter: Maxwell Eastman